Attention Coaches, Consultants, and Other Service Professionals Who Package and Sell Their Expertise...
Would You Like to Learn How to Package, Brand, Market, and Sell Your Services?
Package U Scholarships Are Now Available.
Details on this page for gaining full access to Package U for just $1
It’s not enough to just be good at what you do. You must be able to package your services in a way that potential clients see the value… brand yourself so you stand out… and market your services so you can attract the clients you want to work with.
There are many aspects to packaging a business, including…
How you package yourself…
As a service professional you need to package yourself so you stand out from everyone else who does what you do. That’s called branding. There’s a lot of talk about branding these days. It seems to be the current buzzword. Unfortunately, many of those talking about and teaching branding aren’t branding experts. I studied marketing and branding in college and I’ve been doing it for over 25 years. It’s important if you’re going to learn how to brand yourself properly that you work with someone who truly understands what branding is (e.g. it’s NOT your logo) and can teach you how to develop your own unique and powerful brand.
How to package your business…
This is how you design a business that can get you to your goals doing what you love, in the amount of time you want to spend. It’s how you thoughtfully design your business so it works for you and you enjoy it and it’s profitable. Most folks just tend to open up shop and start coaching or consulting (or offering whatever services they provide) without giving much though to how they’re going to set up their business so it actually works for them.
How you package your services…
Packaging your services includes answering questions such as “should I offer one-on-on coaching, a one-month program, a three-month program, a six- or 12-month program, group programs, an online course or training program, information products, a membership program, a mastermind group, or some combination of these?” Learning how to package your services makes it easier to sell them, it helps you serve your clients better, and it helps you get to your financial goals faster.
How you package your marketing…
First, it’s about knowing what to say in your marketing… that’s called your marketing message and if you don’t have it right, your marketing will fall on deaf ears and it won’t succeed at it’s primary purpose: bringing you clients. Packaging your marketing is also about knowing what marketing activities are right for you and your business, and will help you achieve your goals. How much marketing? What type of marketing? How often? How much money to spend? Knowing how to package your marketing answers ALL of these questions.
Just enter your name and email address below to register for your scholarship. Once you are registered I will send you details for enrolling in PackageU for just $1. NOT $1 dollar a month… $1 dollar PERIOD!
Everything you need to know to create a successful business that you can enjoy and that can support you and your family for years to come.
It walks you through the process of packaging every aspect of your business, in a simple, step-by-step manner, that’s easy to follow and apply to your situation.
Package U is short for Package University… think of it as business school for YOU and YOUR business.
And, here’s what you’ll learn…
LESSON 1: Identifying The Best Clients and Niche For You To Serve
In this lesson you’ll learn…
- Why understanding who your ideal clients are is crucial if you want to attract them
- How to create an Ideal Client Profile
- How to bring your Ideal Client Profile to life so you can speak TO them in your marketing
- How to know what your clients really want to buy from you so you know what to sell
- Why just describing clients demographically (age, income, etc) is NOT enough if you want your marketing to connect
- How inventorying your “toolbox” can help you identify your best niche and ideal clients
LESSON 2: Designing Your Programs and Services
In this lesson you’ll learn…
- How to determine what kind of services you should be offering to your clients
- How to package your expertise into services your clients will want to buy
- About one-on-one and group programs, membership programs, information products, and more
- How to develop a “signature” program
- How to price your services so you can get paid for the value you deliver (and it’s NOT by the hour!)
- How to keep your clients from bartering on price
- How to make sure your clients invest in the help they NEED, and not just what they think they can afford
LESSON 3: Designing Your Business for Maximum Profit and Enjoyment
In this lesson you’ll learn…
- How to set up your business so it enables you to accomplish your business, income, and lifestyle goals
- How to make sure your business is profitable
- How to make sure you don’t create a business that requires more hours than you want to spend, to reach your goals
- How to determine the financial viability of your business and know if you need to make changes
- How to know what you should spend your time on, and what tasks you can delegate or delete
- How to avoid the common mistakes business newbies make and save yourself time, headaches, and money
LESSON 4: Designing Your Marketing Message For Maximum Impact
In this lesson you’ll learn…
- How to develop a marketing message that is unique to you, is comfortable to deliver, and gets results
- How to talk about what you do in a way that totally resonates with your ideal clients and engages them
- How to know exactly what to say in ALL of your marketing
- How to develop a marketing message blueprint so you don’t have to reinvent the wheel every time you need to write marketing copy
LESSON 5: Designing a Personalized Marketing Plan To Reach Your Goals
In this lesson you’ll learn…
- How much marketing you need to do to reach your goals
- How to pick the best marketing activities for you and your business
- How to map out a plan so you know exactly what you need to do each month
- How to coordinate your marketing efforts so you don’t get overwhelmed
- How to track your marketing so you know if it’s working
- How to know when it’s time to let go of marketing that’s “not working”
- When and how to fine-tune your marketing so it keeps working harder for you over time
LESSON 6: Learning How To Price & Sell Effectively And Comfortably
In this lesson you’ll learn…
- The most effective ways to sell personal services, without feeling like a pushy salesperson
- The two ways you can sell your services (yes, there are ONLY two!)
- How to get prospects to make a decision on-the-spot, so you aren’t always waiting for people to decide
- About limiters, and effectively using incentives and discounts
- The pitfalls of discounting and how to avoid them
- How to easily track your sales to guarantee you reach your financial goals every month
- How to uncover and use your personal sales conversion rate to get off the cash-flow roller-coaster
LESSON 7: Designing Your Personal Brand So You Stand Out
In this lesson you’ll learn…
- What a personal brand is and why it must be the foundation for your entire business
- How to identify your personal brand so you stand out, get noticed, and can succeed more quickly and easily
- How to name your business so it brings your personal brand to life and makes it memorable
- How to create a job title (what I call your Designer Label) that embodies your personal brand and stands out
- How to avoid the common mistakes many business owners make when developing their personal brand
- How to make sure your brand is unique and you can own it
- How to protect your personal brand so it remains yours and yours alone
LESSON 8: Leveraging The Internet
In this lesson you’ll learn…
- What type of web presence you need to fill your business with clients
- How to set up an online lead generation system to fill your business with prospects and clients
- How to choose an effective domain name
- How to build an email list
- The most common mistake service-based business professionals make when creating a website, so you can avoid it
- Inexpensive ways you can create a web presence that actually builds your client base and makes you money
- About blogging, videos, social media, and marketing online so you can leverage the internet to build your business
LESSON 9: Managing Your Business Finances
In this lesson you’ll learn…
- The different ways you can get paid so you can decide which ones fit you best
- About accepting credit cards
- About merchant accounts and Internet Gateways
- About online shopping carts and PayPal
- Whether you should offer payment plans or require payment in full
- How to minimize accounts receivables and chasing down payments
- About charging sales tax
LESSON 10: Understanding Business and Legal Matters
In this lesson you’ll learn…
- How to protect yourself, your family, your assets, your business, your content, and your brand
- How to make sure you’re operating legally
- About business entities, insurance, and permits
- About corporate taxes, tracking expenses, and managing your money so you don’t get into trouble with Uncle Sam
- The different ways you can set up a team to support you
- Other business basics to make sure you have them covered
NOTE: I’m not an attorney or financial advisor, so while I am not qualified to give you legal or financial advice, I can tell you what you need to be aware of, so you can make sure you have all your bases covered, and you’re not operating in the dark. And that’s exactly what I will do in this lesson.
LESSON #11: Strategies For Retaining Clients
In this lesson you’ll learn…
- How to fully serve your existing clients so you’re not always pounding the pavement looking for new clients
- About up-selling and cross-selling
- About relationship marketing and how it can ensure the long-term success of your business
- Simple, inexpensive ways to find out what your ideal clients want so you can provide it
- How to extend your product and service offerings in the most profitable way
LESSON #12: Understanding The Entrepreneur’s Mindset
In this lesson you’ll learn…
- Why being an entrepreneur requires a different mindset from being an employee
- Warning signs to look out for that could prevent you from being successful in business
- Leveraging your time
- How to avoid burn-out
- Why YOU could be your biggest obstacle, and what to do about it
When You Enroll in Package U you’ll receive…
Instant 24/7 Access to our Virtual, Online Campus
Training Videos
Audio Lessons
Exercises to Help You Apply What You’re Learning to Your Business
Quizzes to Make Sure You Understand What You’re Learning
Membership in the Package U Community for One Full Year
Certificate of Completion & Package U Graduate Logo Mark
Just enter your name and email address below to register for your scholarship. Once you are registered I will send you details for enrolling in PackageU for just $1. NOT $1 dollar a month… $1 dollar PERIOD!
I don’t really believe in testimonials. Why? Because I feel that more often than not, they don’t represent the typical results the average person can expect to achieve. Testimonials “cherry-pick” only the biggest success stories, and then they require a disclaimer that says “results not typical” (just think about all the infomercials you’ve seen with that disclaimer). That’s why the FTC cracked down on them in 2009. So, it’s not that I don’t have happy and successful clients, I have lots of them, BUT you won’t find testimonials here.
Instead, I invite you to review my Client References and even contact them and talk to them about they’re experience with my programs and working with me. You’ll find a list of my references here.
I look forward to helping you package yourself and your business more effectively so you enjoy your business more, and it becomes more successful and profitable.
Debbie LaChusa, The Business Stylist®
